Cookie Policy
Policy Effective: 04/16/2024
Policy Last Updated: 06/11/2024
What is a cookie?
This Cookie Policy describes how Equine Register Canada Limited (“Equine Register”, “we”, “us” and similar terms) uses cookies on our website (located at www.equineregister.ca) (the “Website”), within our services (including Digital Stable and National ChipChecker, together the “Services”), and in some of our marketing campaigns.
A cookie is a small text file that we, and in certain circumstances third parties, place on your browser when you visit our Website, use our Services or interact with some of our marketing campaigns.
Cookies, amongst other things, allow Equine Register to recognise you each time you re-visit our Website or Services, provide you with a more personalised user experience, and allow us to understand how our Website and Services are accessed and used.
How do we use cookies?
We use cookies on our Website, within our Services, and in some of our marketing campaigns.
The cookies we use on our Website and the Services typically collect and store your unique user IDs (such as your account IDs and device IDs), and other technical information (such as security tokens and the features you access).
Some of the cookies placed on the Website and Services are necessary to enable core functionality on the Website, such as to enable page navigation, manage access to secure areas and maintain your session when you sign into the Website or Service and to allow the Website and Services’ features to function correctly.
We may also use information collected using cookies to deal with enquiries and complaints made by or about you relating to the Website or Services and to monitor and improve the efficacy and security of our Website and Services, including, for example, identifying potential usability issues and determining which parts of the Website and Services are more popular and improving content accordingly.
The Website also uses targeting cookies, which may record your visit to the Website, the pages you have visited and the links you have followed. We use this information to make the Website and the third party advertising displayed on it more relevant to your interests.
More information about the individual cookies that we use on the Website and Services, and the purpose for which we use them, can be found in the table below:
| Cookie | Setter | Purpose |
|---|---|---|
|
_ga* ar_debug __Secure-BUCKET _GRECAPTCHA NID SOCS AEC |
|
Used to track information about users and the Website and Service features they use |
|
__cfduid |
Cloudflare |
Enable the Website or Service to display the correct fonts for the user |
|
Intercom-* |
Intercom |
Used by our online chat functionality allowing users to speak with our customer service team |
|
_hp2_* |
Heap Analytics |
Used to track information about users and the Website or Service features they use |
|
_dd_* |
Data Dog |
Used to track information about users and the Website and Service features they use |
|
_fbp fr |
|
Used by Facebook to match pixel events with Facebook users when the Facebook cookie is not present on the browser that fires the pixel |
|
rewardful.referral |
Rewardful |
Used by Rewardful to determine if a user came to the Website via a referral link |
|
access_token AWSALB cookie_consent digital_stable featureToggles refresh_token user_id smartbanner_exited onfido-js-sdk-woopra wooTracker |
Equine Register |
Used to store technical information required to enable core Website and Service features to work |
We permit third parties to place cookies on the Website and Services, including:
- Google Analytics, whose cookies collect unique visitor ID, date/time of first visit, date/time of current visit, time spent on the Website or Service, the number of pages viewed, the number of visits, and the source of traffic for current visit, which we use for the purposes of understanding how visitors get to and use our Website and to improve our Services, and which Google may use as described in its privacy policy. You can obtain more information about how Google processes personal information in connection with Google Analytics here. Google has also developed the Google Analytics opt-out browser add-on to provide website visitors with the ability to prevent their data from being used by Google Analytics, which you can learn about here;
- Heap Analytics, whose cookies collect unique visitor ID, date/time of your visits, time spent on the Website or Service, and the pages you view, which we use for the purposes of understanding how visitors use our content, identify issues on our Website or in our Services, improve visitor experience and inform future feature development, and which Heap Analytics may use as described in its privacy policy;
- DataDog, whose cookies collect unique visitor ID and date/time of your visit, which we use for the purposes of identifying issues on our Website and in our Services, and which DataDog may use as described in its privacy policy; and
- Intercom, whose cookies collect unique device ID and session ID, which we use for the purposes of allowing conversations with customer services to span across Website pages and allowing visitors to view historical conversations, and which Intercom may use as described in its privacy policy.
If you interact with any of our content or advertisements in our emails and on social media (such as Google, Facebook, Instagram), we may also collect information using cookies, including your userID, the campaign ID, the content you viewed and the time you interacted with it. We may use this information to track and record that you have interacted with our content, to assess the effectiveness of our marketing efforts or to inform the type of features and content we show you in future.
Subject to applicable law, we may also use information collected via cookies to create aggregated or de-identified data and analyse customer, visitor or email recipient demographics, to customise, monitor the efficacy of, improve and develop the products and services that we offer, to protect our operating systems and integrity as well as other users, to monitor compliance with and enforce our Terms of Website Use & Data Services and other policies and contracts, to allow you to exercise any rights you may have with respect to your personal information under applicable data protection legislation, to allow you and us to comply with our obligations under applicable laws (including, without limitation, equine welfare and biosecurity laws) and contracts, for any other purposes to which you consent, and for such other purposes as are permitted or required by applicable law.
How to manage or refuse cookies
Where required by applicable law, we ensure that the privacy settings on technological products or services we offer to the public that collect personal information provide the highest level of confidentiality by default.
If you do not want your browser to accept cookies and use them in the ways described above, it is possible to change your browser settings. It is also possible to delete existing cookies from your browser. However, blocking cookies will affect your web experience and may result in some parts of the Website or Services not functioning properly. The procedure for modifying your privacy preferences is different for each browser.
You may also adjust your preferences with respect to cookies below.
Update your cookie preferences
Review our privacy policy
For more information about our handling of your personal information, including details about our protection, retention and destruction of personal information, cross-border transfers of your personal information, and instructions for how you can exercise any rights you may have under applicable privacy legislation, please see our Privacy Policy.
Changes to our cookie policy
Equine Register keeps this cookie policy under review and may update it at any time. Any updates will be made on this page so that you can always find out what information we collect using cookies and how we use it.
Contact Us
If you have any questions or complaints about this cookie policy or our collection, use, disclosure, communication or other handling of your personal information in connection with the use of cookies, you may contact The Data Protection Manager at Equine Register Canada Ltd. 135 Laurier Avenue, Ottawa, Ontario. K1P 5J2., or by email to privacy@equineregister.ca.